About this conference
ICSMBM is a 1-day conference in Niigata, Japan on 10 Feb 2027. Abstract deadline: 9 Jan 2027. Fees: 189 - 349 USD. Organizer: Global Conference.
This event invites scholars and professionals to present their insights on challenges and innovations in strategic marketing and brand management. Topics of discussion include customer loyalty, brand identity, and marketing effectiveness critical to sustaining competitive advantage. Accepted submissions may take the form of papers, case studies, or posters that highlight empirical findings or develop new theoretical perspectives. The conference will also feature opportunities for discussion with seasoned experts who will share their experiences and insights from various industries. By facilitating a space for critical debate and networking, the gathering aims to enhance collaboration and knowledge sharing in the marketing domain. Participants will engage with diverse perspectives that contribute to the ongoing evolution of marketing practices. The event seeks to highlight research that not only advances academic discourse but also provides practical applications for businesses navigating the complexities of brand management. Engage with peers and contribute to meaningful conversations that drive the marketing field forward.